In the world of mass media, creating an identifiable brand can get very difficult. To make something truly unique that grabs people’s attention can feel impossible unless you have a marketing degree or years of experience in your business’ field.
Brenda Stoltz, writing for Forbes, says “there’s a lot of content out there that is written to help small business owners do their own marketing, but it’s often written by marketers who are adept in things like analytics, content marketing, and technical jargon. It may be written using terms you don’t understand and business processes you’re not familiar with, and then you’re left with no clue how to start marketing your brand.”
Well, not anymore. Forbes has put together a list of four simple tips that can help you establish the brand that you have always wanted. Here is one of them.
1. Develop buyer personas
As a brand, you’re speaking to human beings who share your ideals, and who want or need your product or service. If you don’t know who you’re talking to, you’ll have trouble reaching your audience. Creating a buyer persona brings those individuals to life and helps you figure out how to market to them.
A buyer persona is simply a description of the person you’re trying to reach. You might have several. Give the persona a name. Write out the features of that person (“Sally has a master’s degree and likes buying organic food”) to illustrate her and get to know her. Then, when you do your marketing, keep that “person” in mind and address your messaging to her specifically.
There are three more tips to check out over at forbes.com if you want the full list.
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