Why Nike is Secretly Terrified of Adidas

September 21, 2017
114 Shares 2,404 Views

A few years ago, if you wanted sportswear, Nike was pretty much the only gig in town. It has dominated the American sportswear world for decades. However, that may be changing thanks to an aggressive push by Adidas.

According to Business Insider “the position of the world’s largest sportswear maker is looking more precarious with every quarter. As Nike’s growth stagnates, its rival Adidas continues to post staggering US growth numbers and eat away at market share. Though Nike still maintains 44% of the US sportswear market, Adidas’ share has nearly doubled to 11% from a year ago, according to NPD data.”

In a capitalist economy if you aren’t growing you are just making it easier for the next guy to catch you and that is just what is happening with Nike. Adidas has been building a strong brand identity in and out of sports fashion and as a result have begun to grow exponentially.

Investors in the industry should consider adding Adidas to their portfolio as they fight their way up to the top. Read more at businessinsider.com, and don’t forget to subscribe to our free newsletter for financial news updates.

[grwebform url=”https://app.getresponse.com/view_webform_v2.js?u=BKTzq&webforms_id=14431602″ css=”on” center=”off” center_margin=”200″/]

 

You may be interested

Job Hiring is Picking Up as Employers and Consumers Gain Confidence
Economy
558 views
Economy
558 views

Job Hiring is Picking Up as Employers and Consumers Gain Confidence

Lamont J - March 29, 2021

The recent government stimulus for small and medium-sized businesses, personal stimulus checks, and declining Coronavirus cases, are all great news…

Fed Could Maintain 0% Interest Rate Until 2024
Economy
499 views
Economy
499 views

Fed Could Maintain 0% Interest Rate Until 2024

Adam R - March 26, 2021

The Federal Reserve is holding its target interest rate in a range of 0.00% - 0.25%, even while the economy…

Supply Constraints Could Slow the Home Market
Economy
565 views
Economy
565 views

Supply Constraints Could Slow the Home Market

Becky H - March 25, 2021

Low inventory has been a constant in the home market for more than a year. The supply of existing and…