A few years ago, if you wanted sportswear, Nike was pretty much the only gig in town. It has dominated the American sportswear world for decades. However, that may be changing thanks to an aggressive push by Adidas.
According to Business Insider “the position of the world’s largest sportswear maker is looking more precarious with every quarter. As Nike’s growth stagnates, its rival Adidas continues to post staggering US growth numbers and eat away at market share. Though Nike still maintains 44% of the US sportswear market, Adidas’ share has nearly doubled to 11% from a year ago, according to NPD data.”
In a capitalist economy if you aren’t growing you are just making it easier for the next guy to catch you and that is just what is happening with Nike. Adidas has been building a strong brand identity in and out of sports fashion and as a result have begun to grow exponentially.
Investors in the industry should consider adding Adidas to their portfolio as they fight their way up to the top. Read more at businessinsider.com, and don’t forget to subscribe to our free newsletter for financial news updates.
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