When opening a business, people often consider the “does” more than the “don’ts.” It is easy to get caught up in production of your product or building your brand and forget to take a step back and take a wider view.
Synnovatia recently published an article on the “5 Things Your Business Strategist Wants You to Avoid” and it should be read by anyone who is in a managerial role. Here are a couple of their tips:
1) Avoid confusing strategies with tactics. Interchanging the terms strategies and tactics has become a phenom over the past few years. Strategy defines a series of patterns or moves to accomplish your business’ mission and vision. Your strategy answers the question, “What will achieve our mission?” Its focus is on the bigger picture. Tactics, on the other hand, consist of smaller steps or activities needed to fulfill the strategy. Tactics answer the question, “How will we achieve our goals?” Their focus is short-term and they flex as needed to keep your business moving in the right direction.
2) Avoid growing your business without a strategy. Not sure of which direction to go in? No problem. Let your well-thought-out strategy guide you. It aligns with your mission and vision to ensure your long-term objectives are achieved.
These meta-focused principles should help you learn how to regain your business’s focus and direction over time. To read the whole list, go over to synnovatia.com. Also, if this article helped you, why not sign up for our free newsletter.
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