(JOSH EDELSON/AFP/Getty Images) via https://www.forbes.com/sites/patrickhanlon/2017/09/13/will-apple-ever-delight-us-again/#4dc8889c5906

After Apple Event, People Question Whether They’re All Out of Big Ideas

September 13, 2017
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After another Apple Event is in the books, critics are split over the new iPhone. While the iPhone X had some flashy features, the big question is if Apple has anything truly new to offer.

Forbes made this point about Apple’s innovation in the past:

“Ten years ago, Apple revolutionized the mobile phone industry with its iPhone — a phone that bundled phone calls, music and photography into a handheld device — and gave us something we didn’t know we wanted or needed. And today we cannot really live without.”

So can we say that after yesterday’s product launch that we feel the same way? Forbes says maybe not:

“They may never again have to present us a device that changes our world as dramatically as the iPhone. Judging from the output, and recent Apple pullbacks from driverless cars and other me-too enterprises, Apple management seems content with simply updating their smartphone until they reach the iPhone 100. It seems to be a game good enough to employ top management and co-workers until they cash out.”

These sentiments caused Apple shares to dip yesterday, but the question remains as to whether the company will cease it long tradition of game-changing innovation in exchange for a sports video-game like approach of renewing their products every year.

Read more at forbes.com

 

 

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