Big Test for Netflix in the Final Quarter

November 4, 2019
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November is going to be a big month for streaming giant Netflix (NASDAQ: NFLX). The company will roll out more than 40 original series, refreshing its library for the holiday period.

The staggering amount of fresh programming reflects the investment that Netflix has made into original productions.

However, the big news for Netflix this month isn’t the new content. It’s the rollout of Apple TV+ and Disney+. These two services will bring competition to the market and will be the biggest test yet for the world’s largest streaming company.

Apple TV+ Has Already Launched

Apple TV+ launched at the beginning of this month to very little fanfare. Apple doesn’t have the volume of content to compete with Netflix or any other streaming provider. What it does have is a low monthly price and a promise of quality.

Users can subscribe to Apple TV+ for just $5 per month, making it too cheap to ignore. The company has signed popular film and television stars like Reese Witherspoon, Oprah Winfrey, Steve Carrell, and Jennifer Aniston. Steven Spielberg has also partnered with Apple and will be producing new content.

This service isn’t going to take existing customers away from Netflix. It doesn’t have enough content spread. However, it could capture new customers who are interested in the streaming market, especially considering its low price. This could impact new subscriber numbers at Netflix in the coming months.

Disney+ is a Bigger Threat

Netflix executives will watch Apple carefully, but they’re probably not concerned about the competition at this stage. However, Disney+ is another story.

Disney owns many of the world’s most successful media properties, including Star Wars and Marvel. Disney+ will launch in the United States, Canada, and the Netherlands on November 12, followed by Australia and New Zealand on November 19.

There are hotly anticipated series in development, including Star Wars: The Mandalorian, and several Marvel Cinematic Universe spin-offs. Disney has an extensive back catalog of animated films, live-action films, and television entertainment shows to bring to the platform. It is expected that in total, the company will launch with 500 films and 7,000 television episodes.

More than any other streaming service, Disney+ represents the biggest challenge to Netflix so far.

When Netflix reports earnings and subscription data in the first quarter of 2020, we’ll get an idea of how the balance of the market has changed. Investors interested in Netflix or the streaming market will want to closely follow all related news.

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