As reports continue to come out that Apple is losing its creative edge, the tech giant’s competitors in the Far-East may have found the opening they have been waiting for. Reuters news has done some research into the smartphone market and has unveiled some interesting facts.
Chinese vendors, formerly seen as churning out cheap phones with copycat innovation, have upped their quality game and now control nearly half the global mobile market. By cramming high-end features into affordable devices, and using a canny mix of promotion, advertising and retail reach, they have also won over some loyal Apple users.
Part of this shift is down to the fact that the Chinese companies are no longer the copycats; it now appears that Apple are. “Apple… unveiled new iPhones with wireless charging, an edge-to-edge screen and dual cameras – all features already widely available in phones from China’s Huawei and Oppo, and Samsung Electronics.” Reuters continues by saying that the reality of Chinese competition is becoming a real threat.
To learn more about this story, go to reuters.com. If you haven’t already, why not sign up for our free newsletter? You will get all your financial news updates sent straight to your inbox.
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