Software, hardware, and cloud services company Microsoft (NASDAQ: MSFT) is opening a new flagship store in the United Kingdom today.
The storefront will put the brand in front of millions of consumers every year, and it will feature a whole floor for meetings with corporate and enterprise customers.
Microsoft has continued to dominate the PC operating system and office productivity marketplace, and it’s a major player in both video gaming and cloud computing. With its first physical store in Europe, the company will continue to expand its market presence.
The Biggest Microsoft Flagship Store Yet
London’s Microsoft store will be the first in Europe, and the biggest out of Microsoft’s three flagship locations. The store will cover 21,932 square feet of prime retail space on London’s Regent Street, one of the world’s most iconic shopping districts. 86 million people shop on the street every year, which is already home to an Apple flagship store and other top brands.
When speaking about the expansion, Microsoft’s UK CEO, Cindy Rose, said that “I’ve been working on this for several years because it’s all about location in retail. We wanted the best possible location on the planet.”
Rose said that while you will be able to buy products in store, it was more focused on customer experience. Microsoft will showcase their operating system, productivity software, online services, cloud platforms, and the Xbox gaming platform.
Xbox is one of Microsoft’s fastest growing divisions, and it already accounts for 10% of the company’s revenue.
Microsoft Has Successfully Changed Its Brand Image
For a long time, Microsoft was seen by many consumers as a boring software company. Today, that perception is changing, especially with younger audiences. The company’s involvement in video gaming has enabled a massive brand shift. Microsoft is now ‘cooler’, and in many ways it competes directly with Apple’s brand image. This could help to fuel growth in the future.
Microsoft’s latest venture is unlikely to impact share prices, but investors will be pleased to see that the company is finding new ways to market itself.
Microsoft remains one of the most recommended growth stocks, and it has vastly outpaced the S&P 500 this year with 36.42% growth since January.
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