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Will Google and Snapchat be Moneymakers with Original Content?

October 18, 2017
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Video streaming services have entered a new phase in the war for control of the market. Where it was once sufficient for YouTube and Netflix to provide content from across the video media world, now it is about who can produce attractive, original content.

To this effect, we have seen Netflix and Amazon pour an immense amount of its resources into original content. Now, the competition is ramping up.

According to Business Insider:

Snap is partnering with NBCUniversal to form a digital content studio to create scripted programming for Snapchat, The Wall Street Journal reports.

This new project will put Snap into unfamiliar territory, but one bristling with potential. The new creative content could allow the company to develop better monetization tools, something which their software is in need of.

Yet Snap is not the only newcomer to the world of original content. Fox Business reports that:

An undisclosed Google grant to production company Felix & Paul Studios in Montreal funded the creation of “The Confessional.”

This is a multi-part series that will stream on YouTube and have VR capability to boot. This puts Google in a prime position to compete thanks to their free streaming appeal as well as their advantage of having a VR device to air it on.

While neither of these companies are looking to compete with Netflix or Amazon’s traditional full-length programming, they do seem to be learning from them. Both have seen massive subscriber expansion in recent months which Snap and Google would be glad to emulate.

Investors should stay up to date with these new developments as they could very well give these two companies a solid boost to their stock performance going forward.

To read Business Insider’s article on Snap’s partnership with NBCUniversal, click here.

To read Fox Business’ story on YouTube’s “The Confessional,” click here.

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