Bloomberg Media chief digital officer Julia Beizer spoke with Anna Auerbach from Egon Zehnder on the importance of a digital strategy.
We see both product and digital titles in the market. What does the difference mean to you?
In non-tech industries, there’s a ton of fluidity between these two roles. A truly great product leader is energized by the craft of product – turning data into insight and turning insight into features that drive customer love and business value. Digital leadership roles are broader. They look across the digital landscape for new strategies for meeting, engaging and retaining customers – and bring together the right cross-functional teams across marketing, product, design, engineering, sales and (in my case) editorial to turn these ideas into reality.
What do you think most CEOs misunderstand about product or digital?
If you’re only looking for someone to “get stuff done,” you’re missing out on the value this kind of talent can bring. Hire product and digital leaders if you want thought partners in ideas to help shape and drive your revenue growth.
Image and article originally from talkingbiznews.com. Read the original article here.