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Bloomberg Media announced the expansion of its TV presence in Africa.
The goal is to serve the growing audience of business and financial news consumers based on the continent, or interested in the region as an agent of global markets.
Bloomberg Television will expand its coverage in Africa in 2023, adding live reporting from Johannesburg, Kigali, Lagos and Nairobi. Bloomberg anchor Jennifer Zabasajja will also anchor the team from the region and become a local correspondent across all Bloomberg’s platforms.
“We’re excited to be expanding our reach to important business and finance audiences in Africa through investing in programming and operations in the region,” said Stephen Colvin, chief commercial officer, Bloomberg Media, in a statement.
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