• Tue. Dec 24th, 2024

Fortune reports strong readership, social media growth in 2022

ByChris Roush

Jan 5, 2023
Fortune reports strong readership, social media growth in 2022

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– 50 colleagues joined the fortune newsroom in 2022. We had members join us from all over, including CNBC, NYT, Quartz, Reuters, Insider CNN and Forbes

– We successfully returned to live events, including a new event — the Impact Initiative — plus the return of MPW Next Gen.

– We launched new verticals, including Well, Crypto, Recommends and Success

– We launched new newsletters, including CHRO Daily, Impact Report and Trust Factor –

We launched new social handles and on new social platforms, including building a Fortune500 handle.

– We launched on TikTok and in 7 weeks have amassed over 320,000 likes

– We launched a new franchise this year, Great Places to Live for Families

– We won 10 journalism awards, 8 design awards, plus a dozen finalists or honorable mentions

– Our on-site readership grew 259% YoY

– Our off platform readership on sites like MSN and Yahoo grew 133% YoY

– Our social engagement improved 331% across Facebook, Twitter and LinkedIn

– Our videos are now getting 5 million monthly views across Twitter, Reels and TikTok, up from 0 as of Q3

– Our Instagram followers have nearly doubled to over 420,000 in the last year.

In addition, Fortune’s revenue increased 20 percent in 2022.



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Image and article originally from talkingbiznews.com. Read the original article here.